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COMPANY VIDEO: ESPN’S Sal Paolantonio discusses his new book

ESPN Network partnered to help created this video for Sal Paolantonio’s book.


My department at Triumph Books created dozens of videos to promote our books. I am proud to say that we were on the vanguard of video production by book publishers. At the time that we were turning our conference room into a video studio every few weeks, other publishers were scratching their heads wondering why were putting such effort into promotions in a medium they didn’t consider friendly. However, cross-platform publicity is at the heart of all of my best media campaigns.

The video is available online: YouTube/SalPal.