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USA Today product placement

Negotiated and placed a first-time author’s book (“Suitcase Sefton and the American Dream”) along with two other titles in USA Today, reaching millions of potential customers without cost.     ###

Negotiated book appearance on ESPN’s top show

Negotiated the appearance of “Sayers” to be part of the set for ESPN’s “Pardon the Interruption” to launch the book. As a direct result of this pre-Christmas appearance “Sayers” went into an immediate second print run.   ###

Negotiated book launch with St. Louis P-D

Negotiated media launch of book with St. Louis Post-Dispatch to ensure the book received more than $100,000 worth of coverage without costing a penny to the client. ###