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CELEBRITY EVENTS: NFL’s Jerome Bettis at private company function

From 2002 to 2011, I oversaw all external/internal communications and events for Triumph Books. Publishing as many as 150 titles per year, I had dozens of public/private events annually to plan in markets around the country. Many involved internationally-known celebrities who required personal security and a secure location. This is an example of one event with former Pittsburgh Steelers running back Jerome Bettis in Washington D.C. for a private event. The event had 150 invitations, but we allowed a few extra friends to join the good times. Selection of location, menu, security and transportation were all arranged from Chicago for the Washington D.C. event that had to orchestrated with the approval of and in concert with the National Football League and the Pittsburgh Steelers. There were many “cooks in the kitchen” but in the end, the event was wonderful.

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