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Owls of Estes Park

After optimizing the online site and social media for the Estes Park Trail-Gazette, I determined that animal stories were one of the top three categories that needed to be expanded to increase readership (senior citizen news and high school sports were the other two categories). “The Owls of Estes Park” was the first in a series of animal stories that, combined with the other new enhance categories, increased the paper’s online audience by more than 40% in just 10 weeks.

NOTE: An owl expert was found and each photo highlights very specific aspects of owls. This primer was shared with sister newspapers across the country.

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