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PRODUCT LAUNCH: Introduction of SDLG’s products to North America

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Volvo Construction Equipment (Volvo CE) owns the SDLG line of construction equipment manufactured in China. Due to the Chinese connection to SDLG, the company’s launch into the United States had to meet exacting Volvo standards both editorially as well as politically. We suggested a YouTube quality production to contrast Volvo CE’s popular high-quality commercials. Volvo officials readily agreed and a series of such product commercials was produced in the same manner as this, the first one for the LG959 Wheel Loader.

This video is still available online: YouTube/SDLG.