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National media campaign for Ronald Reagan client

We were proud to work with White House photographer Pete Souza on his book about Ronald Reagan. In addition to negotiating network affiliation (we went with ABC News), we oversaw a satellite TV tour that reached more than 50 cities across the nation in one day.   ###

ESPN video production projects

Our 2004 short series produced in partnership with ESPN about John Mackey was one of the first national stories about “football dementia” which has since become known as Chronic Traumatic Encephalopathy (CTE). We are proud to have consulted with Mackey, his wife, Sylvia, and their business partners to share the Mack Truck’s personal story of mental […]

National media coverage of client’s book

Oversaw the massive media campaign for Ken Venturi’s autobiography. After negotiated an exclusive excerpt with Golf magazine, we arranged for the Associated Press, The New York Times, Chicago Tribune, Sports Illustrated, ESPN and more than 400 newspapers and media outlets across the country to cover the story. ###

ESPN homepage product placement

Negotiated, edited, and oversaw a two-day agreement with ESPN.com to run stories on back-to-back days about The Stark Truth: ###

Seminar handout teaching PR pros tips

The Publicity Club of Chicago, one of the oldest organizations of its kind in the country, asked Scott Rowan to lead a primer session on how to secrets to obtain better coverage for clients by using digital and social media to handle pitches to key gatekeepers. More than 100 public relations professionals packed the hall […]